Brands are always on the hunt for cool ways to cut through the digital noise and truly connect with their audience. One of the best tricks up their sleeve is User-Generated Content (UGC). It’s real, authentic, and fantastic for building trust and sparking meaningful connections. And when it comes to UGC, videos are the ultimate game-changer for grabbing attention. With the rise of platform like TikTok and the ubiquitous nature of instagram reels, authentic feeling content is becoming more and more important. Even the most successful ads on these platforms are being made to look more and more like organic, natural content.

If you're gathering UGC to use on your socials or as part of your paid ads strategy, you should also think about how you could be using it on your website. Bringing social proof and engaging content closer to the point of sale can have a huge impact on conversion. Using a platform like Clipara, you can create slick instagram reels like embeds with customised carousels and grids to match your branding, and add them into your site with ease without any code. This can make a huge difference conversion and has helped brands across ecommerce, travel and startups to boost their conversion. So if you're building out your UGC library, don't slip on using it on our website too!

Now let's dive into a bit more detail about UGC and how you can get hold of it!

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What is UGC?

User-generated content (UGC) refers to any content created and shared by users or customers rather than the brand itself. This can include product reviews, unboxing videos, testimonials, and other social media posts promoting the brand. UGC is highly valuable because it serves as social proof, helping potential customers decide to buy based on what others have experienced. It’s a great way for brands to engage authentically, build trust, and it often costs less than traditional marketing.

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What are UGC platforms?

UGC platforms are tools designed to help brands collect, manage, and display user-generated content efficiently. They simplify the process of integrating UGC into marketing efforts with a higher impact. By streamlining content curation and distribution across websites, social media, and campaigns, UGC platforms allow brands to highlight real customer experiences. This, in turn, helps build stronger, more engaging connections with their community.

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How to choose the right UGC platform for your brand?

When selecting a UGC platform, consider the following factors:

• Ease of Use: Is the platform easy to use for both your team and your customers?
• Customisation: Does it allow you to customise video templates and adjust branding for a cohesive look?
• Pricing: Does it offer flexible pricing that suits your needs and budget?
• Customer Support: How reliable is the platform’s support team in case you run into technical issues?
• Rights Management: Does it offer tools to help manage video rights and permissions?
• Integration: Does it integrate well with your existing tools and systems?
• Distribution Channels: Can it distribute UGC videos across various social media channels seamlessly?
• Analytics: Can it provide insights into content performance and user engagement?

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Top UGC Platforms

Here’s a quick look at the best UGC platforms available today:

• Billo
• Twirl
• Clip
• Trend
• Taggbox
• Vocal Video
• PopUpSmart

Now let’s take a closer look at each one.

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Billo

Website: billo.app

Free Plan: No

Pricing: Starts at $500 for up to 5 videos

Top Feature: Easy-to-use platform to create and manage UGC videos for ads and social media

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Billo is designed for e-commerce brands that want to generate product review videos. It connects businesses with a community of vetted creators who produce engaging content quickly and affordably.

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Twirl

Website: usetwirl.com

Free Plan: No

Pricing: Starts at £250 per video and drops the more videos you get.

Top Feature: Highly vetted creator network with just 1500 creators currently on the platform

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Clip

Website: useclip.com

Free Plan: No

Pricing: Starts at just £99 for a 15 second video

Top Feature: A great price point to get started with the ability to secure your first bit of content for just £99.

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Trend

Website: trend.io

Free Plan: No

Pricing: Custom pricing based on usage — starts at $55 per video or $22 per photo

Top Feature: Data-driven insights into the latest UGC trends and consumer preferences

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Trend combines data-driven insights with UGC content to help brands make informed decisions. This platform focuses on optimising UGC based on performance metrics, making it ideal for brands that want to fine-tune their content strategy.

Taggbox

Website: taggbox.com

Free Plan: Available

Pricing: Basic plans start at $39/month

Top Feature: Excellent for creating social media walls that display UGC across various platforms.

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Taggbox allows brands to curate and display UGC from multiple sources, including social media. Its customisable widgets and moderation features help brands showcase high-quality, relevant content. Taggbox also provides advanced moderation tools to ensure only the best content appears on your site.

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Vocal Video

Website: vocalvideo.com

Free Plan: Available

Pricing: Starts at $44/month

Top Feature: Easy collection and integration of video testimonials

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Vocal Video simplifies the process of collecting and creating UGC videos. The platform automates video requests from customers and allows brands to edit and publish these videos effortlessly. It’s a great tool for collecting video testimonials or customer stories that can be shared across multiple channels.

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PopUpSmart

Website: popupsmart.com

Free Plan: Available with limited features

Pricing: Starts at $23.33/month

Top Feature: Focuses on pop-up interactions to gather UGC directly from site visitors

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PopUpSmart specialises in helping brands collect UGC through pop-ups that engage website visitors. You can use this platform to request user feedback, testimonials, or video reviews directly from customers as they interact with your website. It’s a great way to capture authentic content without interrupting the user experience.

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Conclusion

Choosing the right video UGC platform can make a huge difference in how you use user-generated content to connect with your audience. Whether you’re running a small shop or a big brand, the right platform can really amp up your UGC game.

Clipara is a fantastic choice if you want to make your video UGC pop on your website. It’s super user-friendly and lets you embed videos that match your brand’s style without slowing down your site. Plus, with features like shoppable products and interactive elements, it makes the whole experience way more engaging for your visitors. Investing in UGC and using Clipara to showcase it can help you create a sleek, on-brand experience that your audience will love. It’s all about making your content work for you in a way that feels fresh and fun!