The Ultimate Guide to Customer Testimonials: 10 of the Best Examples & Tips for Creating Your Own

Turn customer feedback into your strongest marketing asset!

‍

Want to turn happy customers into powerful brand advocates? The trick is using the right customer testimonials—genuine, engaging, and strategically placed to build trust and convert leads.

‍

Customer testimonials are no longer just a nice-to-have—they're a must-have for any business looking to build trust and turn prospects into loyal fans. They act as social proof, showing potential buyers that your product or service really works. From simple text reviews to detailed case studies and engaging video testimonials, each format adds value by highlighting customer satisfaction. Video testimonials, especially user-generated content (UGC), are especially powerful these days because of their authenticity and relatable appeal.

‍

In this article, we’ve rounded up 10 standout customer testimonial examples from cool brands—including some awesome UGC using Clipara—and provide practical tips for creating testimonial pages that truly convert.

‍

What Makes a Good Testimonial?

A strong testimonial isn’t just a compliment—it’s a story that feels relatable and builds trust with your audience. The best ones share real experiences that show off the value of your product or service. Here’s what makes a testimonial stand out:

‍

• Authenticity: It should feel genuine and unscripted—something people can believe.
• Relatability: The story should resonate with your audience, coming from someone they can relate to and who shares similar needs or challenges.
• Storytelling: More than just praise, it shows a transformation—how your product or service solved a problem, exceeded expectations, or delivered results.
• Data-backed Results: Including specific numbers or metrics, like "We increased sales by 30%," adds credibility.

‍

Video testimonials are becoming a big hit because they capture authenticity in a way that written words often can’t. They allow allow customers share their stories in their own words, showing their true emotions. When viewers see and hear genuine stories, it creates a stronger connection. Platforms like Clipara are perfect for creating these kinds of video UGC testimonials, where you can showcase real customers sharing their stories in an authentic, relatable way.

‍

With Clipara, you can easily add in slick video testimonials in carousels and grids to create a great on brand experience. With testimonials, enabling customers to quickly flick through a few videos without a buggy experience is super important. No videos playing over the top of each or having pause and play all the time. Clipara handles all of that for you, creating a nice slick video experience just like this one:

‍

10 of the Best Customer Testimonial Examples

Check out these testimonials, each one shining with creativity, clarity, and authenticity:

‍

1. Flashpack – Video UGC Testimonials

Flashpack uses a smooth carousel of customer interviews right on their homepage to highlight their unique travel experiences. Powered by Clipara, these videos feature real travelers sharing their adventures, making the testimonials feel authentic and engaging. This way, potential travelers hear directly from people who’ve been there. Seeing these stories as soon as you open the website gives potential travelers an immediate sense of the experiences they might have, making the brand's offerings more tangible and appealing.

Key takeaway: Real customer stories in videos make things feel more genuine and relatable, helping future travelers instantly connect with the brand and trust it more.

‍

2. Ombe - Video UGC Testimonials

Ombe is making waves in the wellness scene with Clipara! Their homepage is abuzz with real customer testimonials that reveal why surfers and wellness enthusiasts are hooked on Ombe. Thanks to Clipara, these vibrant videos are smoothly integrated into the page without slowing things down. It’s like hearing from your surfing buddies about their incredible experiences—exciting and effortless!

Key takeaway: Showcasing enthusiastic customer testimonials through video keeps your homepage dynamic and fast, making it clear why people love your brand and encouraging new visitors to dive in.

‍

3. Airbnb – Video Testimonials

Airbnb posts videos on their YouTube channel where hosts and guests share their personal experiences. These videos capture real stories and reactions, showing how Airbnb helps hosts earn and guests have amazing stays. They give a personal touch that makes the brand feel more relatable.

Key takeaway: Storytelling through video that highlights personal stories and real experiences helps potential customers picture their own journeys and creates a stronger connection with the brand.

‍

5. Hootsuite - Video Testimonials

Hootsuite features video testimonials from social media managers who the platform in their strategies. They use a TikTok-style grid to showcase these success stories, redirecting users to view the full videos on TikTok. While the videos don't play directly on the page, this approach makes the content engaging and easy to access.

Key takeaway: Sharing experiences through video lets users tell their stories in their own words and creative ways, making the content more authentic and engaging.

6. Asana – Case Study Testimonials

Asana uses detailed case studies to show how teams have successfully used their platform for project management. These case studies provide in-depth stories and examples of how Asana’s features have improved workflows and productivity for various organisations.

Key takeaway: Case studies offer comprehensive insights into how real teams benefit from the product, demonstrating its value through detailed, real-world examples.

‍

7. Glossier –  UGC Social Media Post Testimonials

Glossier uses user-generated content (UGC) as testimonials by featuring real customers’ posts on social media platforms like Instagram. These posts include photos, reviews, and videos of Glossier products in action, offering an authentic glimpse into how customers use and enjoy their products.

Key takeaway: Social media UGC testimonials not only showcase real customer experiences but also visually demonstrate how the product is used, helping potential buyers see its practical benefits and build trust.

‍

8. Atlas Packs – Video UGC Testimonials

Atlas Packs is taking travel gear to the next level with Clipara’s seamless integration! Their homepage features a dynamic carousel filled with user-generated content, showcasing travelers using their packs on epic adventures. With their cheeky tagline, "A dirty pack is a happy pack," Atlas Packs highlights real experiences and the well-loved wear and tear of their gear in action. Clipara ensures these engaging UGC videos spin smoothly in the carousel, keeping the browsing experience exciting and fast!

Key takeaway: Adding UGC testimonials in a dynamic carousel not only brings your brand’s tagline to life but also effectively shows new visitors the real-life adventures of your products, building trust and excitement by demonstrating genuine user experiences.

‍

9. Bizzabo – Quote Testimonials

Bizzabo keeps it fun and engaging with quote bubbles on their website. These little bubbles show quick reviews from their customers on how Bizzabo’s event management platform has made a real difference. Each quote highlights specific benefits and results in a way that’s easy to digest.

Key takeaway: Quote bubbles are a cool way to share customer feedback, giving potential clients a quick, clear look at how the product works and its benefits.

‍

10. Adobe – Case Study Testimonials

Adobe showcases success stories from users who’ve achieved fantastic results with their tools. While it might not be as flashy as video, these stories provide a detailed look at how Adobe’s software was used in real projects, highlighting practical benefits and creative solutions.

Key takeaway: Sharing detailed success stories offers a clear view of how Adobe’s tools make a difference, even if it’s less engaging than video. It’s a good way to show the real-world impact and versatility of their products.

‍

How to Create Your Own Powerful Testimonial Page

Ready to create a testimonial page that actually works? Here’s how:

• Reach out to your biggest fans: Ask your happiest customers to share their experiences. People love talking about things they enjoy!
• Add Personal Details: It’s all about credibility! Include the customer’s name, job title, or their business info (if they’re cool with it). It adds that extra touch of authenticity and makes the testimonial feel even more real.
• Make It Easy to Find:  Place your testimonial page prominently on your website, including on your homepage and high-traffic pages. Optimise it for SEO with relevant keywords and tags
• Mix It Up: Use a variety of testimonials—videos, quotes, and case studies—to keep things fresh and engaging.
• Go for Video: We've said it before, but it's worth repeating—video testimonials are where the magic happens. They capture authentic, heartfelt stories that truly resonate.

Building a killer testimonial page is like adding a megaphone to your customer’s voice. Testimonials are your secret weapon to earn trust, convert leads, and keep your audience engaged. But here’s the thing: if you really want to make an impact, why not take it up a notch with user-generated video content?

‍

The Power of User-Generated Content (UGC)

Here’s why UGC works wonders: it’s real, relatable, and emotional. People trust people. When a potential customer sees someone just like them talking about how amazing your product is, it feels way more authentic than a polished ad or standard text review. UGC videos capture that raw, unscripted energy—think excitement, emotion, and real experiences. That’s what makes them stick.

‍

These videos feel personal, like a friend giving you a recommendation. And since they’re created by your actual customers, they come with a built-in level of trust that no marketing copy could ever replicate.

‍

Why Clipara is Your Best Bet

When it comes to showcasing customer feedback, Clipara is your go-to tool. It’s not just another platform—it’s where you bring real customer stories to life by seamlessly integrating authentic video testimonials into your website.

‍

Clipara offers seamless integration with no code required, making it incredibly user-friendly. You can effortlessly add videos to your site without slowing down site speed, ensuring a smooth user experience. The tool allows customers to express themselves authentically, leading to higher engagement and trust.

‍

What makes Clipara even more awesome is its ability to blend video content seamlessly with your site’s design, enhancing both aesthetics and functionality. When potential customers see real people sharing their honest opinions, it builds trust instantly.

‍

Basically, Clipara helps you turn happy customers into your best advocates with ease!

‍

Conclusion

Testimonials aren’t just a nice bonus—they’re crucial for building trust and boosting conversions. Whether you’re using quick text reviews or engaging video UGC, showcasing real customer experiences can work wonders for your brand. Video testimonials, in particular, offer a fun and authentic way to connect with potential customers and show them why they’ll love your product. Give it a try and see how these genuine, relatable testimonials can make a big difference for your brand!