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Top 100 Beauty & Fitness Shopify Stores

The shopify stores in the Beauty & Fitness category make over $685m of yearly revenue. The the average store drives $82m in revenue, attracts 3m visitors per month, and engages with 1.7m followers on Instagram.

Stats

$82m

Average annual sales

3m

Average monthly traffic

1.7m

Average instagram following

Avg Stats

$82m

Sales

3m

Traffic /mo

1.7m

Followers

Stores

RANK

BRAND

PLATFORM

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CATEGORY

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SALES

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TRAFFIC

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INSTA

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1.

SKIMS

Shopify PlusBeauty & Fitness$51,120,12528,552,1775,588,964
2.

OLAPLEX Inc.

Shopify PlusBeauty & Fitness$41,185,0003,936,9062,496,468
3.

Gymshark Official Store

Shopify PlusBeauty & Fitness$18,597,22810,387,1297,000,000
4.

European Wax Center

Shopify PlusBeauty & Fitness$18,572,33314,809,30293,000
5.

Alo Yoga

Shopify PlusBeauty & Fitness$18,029,35110,069,9523,323,022
6.

Sol de Janeiro

Shopify PlusBeauty & Fitness$17,019,3219,505,819-
7.

Rare Beauty

Shopify PlusBeauty & Fitness$14,327,6448,002,4346,702,637
8.

Fenty Beauty + Fenty Skin

Shopify PlusBeauty & Fitness$13,935,8137,783,58412,725,471
9.

Lume Deodorant

Shopify PlusBeauty & Fitness$13,728,0217,667,526183,187
10.

Bodybuilding.com

Shopify PlusBeauty & Fitness$12,089,2636,752,2282,774,000
11.

OPI®

Shopify PlusBeauty & Fitness$11,610,7296,484,9522,000,000
12.

GOLO

Shopify PlusBeauty & Fitness$11,543,0576,447,15520,164
13.

VEGAMOUR

Shopify PlusBeauty & Fitness$11,291,7232,004,887404,682
14.

SET FOR SET

ShopifyBeauty & Fitness$10,635,3485,940,1727,742
15.

Glossier

Shopify PlusBeauty & Fitness$10,375,5915,795,0892,972,609
16.

Native

Shopify PlusBeauty & Fitness$9,380,5855,239,348275,937
17.

BELLAMI PROFESSIONAL

Shopify PlusBeauty & Fitness$9,118,793607,684907,000
18.

Hair Wellness from Within

Shopify PlusBeauty & Fitness$8,953,8955,001,027299,763
19.

GYMREAPERS

Shopify PlusBeauty & Fitness$8,647,963975,417321,086
20.

Pacifica

Shopify PlusBeauty & Fitness$8,052,0961,557,340533,739
21.

Dr. Squatch

Shopify PlusBeauty & Fitness$8,024,0784,481,696852,000
22.

MIELLE

Shopify PlusBeauty & Fitness$7,806,3514,360,0891,000,000
23.

Bloom Nutrition

Shopify PlusBeauty & Fitness$7,323,2694,090,273-
24.

Dolce Vita

Shopify PlusBeauty & Fitness$7,192,6304,017,306430,204
25.

Jeffree Star Cosmetics

Shopify PlusBeauty & Fitness$7,113,6413,973,1896,000,000
26.

Legends

Shopify PlusBeauty & Fitness$6,969,028495,279189,000
27.

OSEA® Malibu

Shopify PlusBeauty & Fitness$6,883,6081,281,750393,445
28.

Gaiam

ShopifyBeauty & Fitness$6,741,000918,569-
29.

Glow Recipe

Shopify PlusBeauty & Fitness$6,696,8673,740,4082,000,000
30.

Wigs.com

Shopify PlusBeauty & Fitness$6,306,4703,522,35917,171
31.

Inkbox â„¢

ShopifyBeauty & Fitness$6,303,7773,520,8541,548,283
32.

ColourPop

Shopify PlusBeauty & Fitness$6,185,5913,454,844-
33.

RMS Beauty

Shopify PlusBeauty & Fitness$6,018,870962,297-
34.

For Love & Lemons

Shopify PlusBeauty & Fitness$5,974,8783,337,1543,618,239
35.

Bubble Skincare

Shopify PlusBeauty & Fitness$5,938,2693,316,707426,168
36.

Perfumania

Shopify PlusBeauty & Fitness$5,918,7843,305,82433,204
37.

Live Bearded

Shopify PlusBeauty & Fitness$5,850,496329,87776,000
38.

Woodhouse– Woodhouse Spas

ShopifyBeauty & Fitness$5,744,2253,208,327-
39.

Creed Boutique

ShopifyBeauty & Fitness$5,651,4363,156,502603,406
40.

Tubby Todd Bath Co.

Shopify PlusBeauty & Fitness$5,644,5251,091,758-
41.

Thrive Causemetics

Shopify PlusBeauty & Fitness$5,632,4233,145,883680,477
42.

Summer Fridays

Shopify PlusBeauty & Fitness$5,382,7053,006,407806,435
43.

L'ange Hair

Shopify PlusBeauty & Fitness$5,324,0762,973,661-
44.

DRMTLGY

Shopify PlusBeauty & Fitness$5,320,9811,070,119-
45.

Bushbalm

Shopify PlusBeauty & Fitness$5,112,901276,566167,000
46.

Primally Pure

Shopify PlusBeauty & Fitness$4,978,109490,697294,000
47.

Laura Geller Beauty

Shopify PlusBeauty & Fitness$4,972,3342,777,202468,000
48.

SkinKraft

Shopify PlusBeauty & Fitness$4,929,9012,753,502-
49.

PAT McGRATH LABS

Shopify PlusBeauty & Fitness$4,831,1992,698,3746,000,000
50.

OUAI

Shopify PlusBeauty & Fitness$4,700,2802,625,2523,000,000
51.

Credo

ShopifyBeauty & Fitness$4,662,6221,303,301-
52.

BELLAMI Hair

Shopify PlusBeauty & Fitness$4,633,6781,503,990-
53.

Morphe US

Shopify PlusBeauty & Fitness$4,569,2212,552,05110,117,898
54.

Bare Minerals

Shopify PlusBeauty & Fitness$4,562,8362,548,4851,000,000
55.

Supergoop!

Shopify PlusBeauty & Fitness$4,452,4342,486,822682,207
56.

Fragrance Outlet

Shopify PlusBeauty & Fitness$4,425,9352,472,0213,558
57.

SuzanneSomers.com

Shopify PlusBeauty & Fitness$4,349,731459,094-
58.

EltaMD

Shopify PlusBeauty & Fitness$4,339,6002,423,801208,458
59.

COSRX

Shopify PlusBeauty & Fitness$4,298,2862,400,726560,398
60.

Parfums de Marly

Shopify PlusBeauty & Fitness$4,270,7382,385,339275,000
61.

Viktor&Rolf

ShopifyBeauty & Fitness$4,141,3932,313,096-
62.

Beyond Polish

Shopify PlusBeauty & Fitness$4,095,879503,33936,889
63.

True Botanicals

Shopify PlusBeauty & Fitness$4,083,416491,694281,261
64.

Mustela USA

Shopify PlusBeauty & Fitness$4,048,4462,261,182122,000
65.

Pete & Pedro

Shopify PlusBeauty & Fitness$3,986,2142,226,42337,867
66.

Barry's

Shopify PlusBeauty & Fitness$3,976,5592,221,031354,994
67.

Clinikally

Shopify PlusBeauty & Fitness$3,936,4872,198,650-
68.

REP Fitness

Shopify PlusBeauty & Fitness$3,835,5292,142,262167,000
69.

Dr. Kellyann

Shopify PlusBeauty & Fitness$3,828,1261,187,721-
70.

Fringe Sport

ShopifyBeauty & Fitness$3,821,281371,07336,000
71.

Chronic Ink

Shopify PlusBeauty & Fitness$3,815,2922,130,959208,000
72.

Beekman 1802

Shopify PlusBeauty & Fitness$3,751,478864,067-
73.

ILIA Beauty

Shopify PlusBeauty & Fitness$3,735,5601,933,747957,520
74.

Hourglass Cosmetics

Shopify PlusBeauty & Fitness$3,661,8272,045,2442,000,000
75.

oVertone Color

Shopify PlusBeauty & Fitness$3,574,0001,045,901-
76.

100% PURE

Shopify PlusBeauty & Fitness$3,551,9251,043,723272,588
77.

PRx Performance

ShopifyBeauty & Fitness$3,551,352499,685-
78.

LUS Brands

Shopify PlusBeauty & Fitness$3,521,450556,356282,000
79.

Scent Split

Shopify PlusBeauty & Fitness$3,493,592697,25813,000
80.

Dermalogica

Shopify PlusBeauty & Fitness$3,476,8781,941,944663,358
81.

Buff City Soap

Shopify PlusBeauty & Fitness$3,468,8501,937,46096,101
82.

Ten Thousand

Shopify PlusBeauty & Fitness$3,450,468705,698-
83.

goPure Beauty

Shopify PlusBeauty & Fitness$3,442,973292,48071,722
84.

Milani Cosmetics

Shopify PlusBeauty & Fitness$3,440,6021,921,683-
85.

LEVO Oil Infusion, Inc.

Shopify PlusBeauty & Fitness$3,429,764429,200116,418
86.

Laura Mercier - US

Shopify PlusBeauty & Fitness$3,429,3031,915,3724,000,000
87.

Zensa Skin Care

ShopifyBeauty & Fitness$3,374,1191,884,550-
88.

Jones Road

Shopify PlusBeauty & Fitness$3,344,6471,868,089431,530
89.

Natural Life

Shopify PlusBeauty & Fitness$3,296,5291,841,214-
90.

Kao Family of Brands USA

Shopify PlusBeauty & Fitness$3,290,3031,837,736-
91.

The Beard Club

Shopify PlusBeauty & Fitness$3,285,6851,835,157601,889
92.

KITSCH

Shopify PlusBeauty & Fitness$3,260,8651,821,294812,000
93.

Beardbrand

Shopify PlusBeauty & Fitness$3,234,3491,806,484269,000
94.

Luxy® Hair

Shopify PlusBeauty & Fitness$3,114,7111,739,663-
95.

The Beachwaver Co.

Shopify PlusBeauty & Fitness$3,108,3971,736,136943,077
96.

Happy Mammoth AU

Shopify PlusBeauty & Fitness$3,086,182460,374240,743
97.

Anastasia Beverly Hills

Shopify PlusBeauty & Fitness$3,084,2251,722,63518,935,328
98.

iGel Beauty

Shopify PlusBeauty & Fitness$3,064,925153,405112,000
99.

Laird Superfood

Shopify PlusBeauty & Fitness$3,059,927579,236187,168
100.

purlisse

Shopify PlusBeauty & Fitness$3,050,902164,640-

How do the largest stores grow?

Many of the largest and fastest growing brands have a bigger and bigger focus on video. Both in the form of Instagram Reels & TikTok, and the use of more video on site.

Learn how to develop the best commerce video experiences at a fraction of the cost & time of the biggest brands with Clipara.

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